social identity

While there have been numerous studies which examine the factors affecting an individual or groups’ creative output, little is known about the factors which influence the perception of creative output. A study published in 2017 examined the impact of shared social identity on the creative output.

 

There have been numerous studies which examine different factors affecting the creative output of an individual or a group. However, little is known about the factors which affect the degree of perception of creative output.

In a current article published in the British Journal of Psychology, a group of researchers conducted a study to determine if shared social group membership leads to better recognition of creative output. They studied the nominees and awardees from the category of ‘best performance by an actor/actress in a leading role’ from US-based Oscars and British-based British Academy of Film and Television Awards (BAFTA) from 1968 to 2015. The study revealed that US actors have a higher probability to be nominated and win an award from the Oscars, while British actors tend to have a higher probability of being nominated and winning an award from BAFTA. Another interesting finding from this study is that the content or culture of the movie plot also influences the probability of winning an award from the two prestigious bodies. An American actor who played a role in a movie about US culture is 21 times more likely to win an Oscar award compared to an American actor who played in a movie with non-US culture. Similarly, a British actor playing in a movie about British culture is 20 times more likely to win a BAFTA award compared to British actors who did not. Overall, results show that creativity is more likely to be recognized when the subject or content of the performance was about in-group culture.

This study was the first to provide large-scale evidence on the association between shared social group membership and the perception of creative output in the screen acting profession. Further studies should be conducted to examine output perception and recognition in other professions.

 

Written By: Karla Sevilla



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